ES/EN

Our approach to latest-generation marketing

Neuroscience is our starting point
Understanding how your customers make decisions is the foundation of our work.
3 roles to play
To understand your customers,
we are philosophers.
To shape solutions,
we think as engineers.
To trigger emotions,
we become scriptwriters.
Blur the lines between "online" and "offline"
In this day and age, there is no gain by separating the "real" and the digital: there’s only one world.
Working together
Our clients understand their business best, so it’s only common sense to get them to actively and creatively participate in their own projects.
Support with cutting-edge research
This includes the latest thinking in the fields of psychology, sociology, semiotics and big data.

Contact us

Some of the clients we have served

We are really proud of the fact that, over the years, we have worked together with many international and blue-chip clients from a wide variety of sectors.
abb

ES

ES

ES

ES

ambrosetti

IT

ES

ES

ES

ES & PT

ES

ES

ES

ES

ES

ES

cinesa

ES

TR

ES

consum

ES

CH

coviran

ES

curver

ES

ES

ES

ES

ES

espelt

ES

ES

eukanuba

ES

ES

ES

ferrer

ES

finocam

ES

TR

ES

guissona

ES

ES & PT

IT

ikea

ES/CH/FR/ SW/ AUS/BEL/GER

ES

ES

keraben

ES

ES

lafarge

FR

marcilla

ES

marhnt

RU

ES

ES

FR

CH

ES & CH

ES

ES

ES

coviran

ES

ES

AND

ES

ES

SING

simon

ES

PT

GR

IN

thalia

GR

CH

ES

touche

ES/SING

ES

valentine

ES

wolskswagen

ES

ES

Some examples of projects we have shaped with Game Changers

Most of our projects are confidential, however there are some we can share with you.

Our promise

About us

The "equation" we chose to represent ourselves is no random accident. Based on our company's original name (Martinez & Franch Consultants), m+f=! is an amalgam of where we come from, what we believe in and the values that define us.

Our two founding partners, Lluís Martínez-Ribes (the "m") and Rosa Franch (the "f"), began working together as far back as 1976, merging their individual skills to help businesses transform their marketing and retail strategies. Since then, they have consistently fostered a culture of open collaboration with both their clients and the rest of the m+f=! team (hence the "+").

As for the "!"...

...well, we like to think of it as a great way to sum up our approach to every challenge we face. In other words, we make it our ultimate mission to put creativity at the heart of everything we do. By doing this, we are able to take our clients’ projects to truly “blue ocean” territories.

Lluis Martinez y Rosa Franch
41

years in the business

30

countries

6

passionate team members

countless smiles

Meet the team

Yes, we’re a small team. We have always wanted to be a "human-sized" boutique. The right size for this type of transformation projects we face together with our clients.

Lluís Martínez-Ribes

Director Partner

Rosa Franch

Director Partner

Carla Vallès

Senior Consultant

Jenni Lipponen

Research assistant

Montse Gigó

Administration

Our values

Our clients are the real Project Champions. We only team up with them, assist them, catalyse them and inspire them.
We believe creativity is like the air we breathe…we simply can't do without it.
We like to approach each project with rigorous efficiency.
We regard our clients as partners (many times, even friends), which means we’re always there for them.
Every project is unique. We face each project with a different perspective, as we’re co-creating something singular with every client.
We think a great sense of humour and a friendly smile are not optional – they are essential!
We always make time for pro bono work and non-profit institutions that are close to our heart.

Blog

Lluís Martinez-Ribes, our co-founding partner, is more than just a driving force within the company itself. He is also a highly recognised thought leader in marketing and retail.
Below you can find a series of posts and think pieces from his official blog. You can also follow Lluís on Linkedin.

Our latest tweets

 

This is our space

Barcelona is considered one of the most innovative cities on the globe. It’s in the heart of this amazing hive of creativity and authenticity where we have set up our own inspirational space — we even have a “kitchen of ideas”!

Contact us

How to find us

Feel free to contact us; let’s put our heads together and think up something truly great.

Av. Josep Tarradellas, 13, 08029 Barcelona

  +34 934 950 306
consult@martinez-franch.com
AVE   7 minutes walk from Sants Railstation (High speed train)
METRO 20-25 minutes drive from El Prat Airport
METRO Sants Estació metro station, Lines METRO and METRO

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